• picture
  • picture
  • picture
  • picture
Public Radio's Environmental News Magazine (follow us on Google News)

Biz Note/Power of Pizza

Air Date: Week of

Living on Earth’s Jennifer Chu reports on a Long Island power campaign using pizza.



Transcript

CURWOOD: Coming up, the windshield as petri dish. Bug splat science is next, right after this Environmental Business Note from Jennifer Chu.

[MUSIC UP AND UNDER]

CHU: This summer, as Long Islanders kick back with their favorite New York-style pizza pies, they may get a message along with a mouthful: at least that’s what the Long Island Power Authority hopes will happen. In a new ad campaign called the Power of Pizza, the electric utility provider is asking consumers to reduce their summer energy consumption over dinner.

The message, "Take a bite out of your energy use this summer," will be printed on a quarter of a million pizza boxes to be delivered throughout Long Island this summer. The generic cartoon chef has been replaced with a picture of Uncle Sam sporting a utility hardhat.





As added incentive for pizza parlor owners, the LIPA is distributing the boxes at ten cents a box, a savings from the regular boxes. Piccolo Pizza in Bellmore is one of the mom and pop restaurants that decided to participate in the Power of Pizza campaign. Tom Valenti is the shop’s owner.

VALENTI: Sitting around the dinner table, the family will have a greater likelihood of talking about what’s on top of the pizza box. It’s a win-win for everybody involved. So sure, I’ll put them on all the pizza boxes.

CHU: So far, 100 pizzerias have ordered the Power of Pizza boxes. At an average of four people per pie, the LIPA hopes to reach nearly one million pizza eaters and energy consumers by Labor Day.

VALENTI: I hope they’re taking a big slice out of energy use this summer.

CHU: That’s this week’s Business Note. I’m Jennifer Chu.

[MUSIC UNDER]

CURWOOD: And you’re listening to Living on Earth.

[MUSIC: NEIL FINN, "RED ROOM," RAIN, SOUNDTRACK, EMI, 2001]

 

Links

Power of Pizza press release

 

Living on Earth wants to hear from you!

Living on Earth
62 Calef Highway, Suite 212
Lee, NH 03861
Telephone: 617-287-4121
E-mail: comments@loe.org

Newsletter [Click here]

Donate to Living on Earth!
Living on Earth is an independent media program and relies entirely on contributions from listeners and institutions supporting public service. Please donate now to preserve an independent environmental voice.

Newsletter
Living on Earth offers a weekly delivery of the show's rundown to your mailbox. Sign up for our newsletter today!

Sailors For The Sea: Be the change you want to sea.

Creating positive outcomes for future generations.

Innovating to make the world a better, more sustainable place to live. Listen to the race to 9 billion

The Grantham Foundation for the Protection of the Environment: Committed to protecting and improving the health of the global environment.

Contribute to Living on Earth and receive, as our gift to you, an archival print of one of Mark Seth Lender's extraordinary wildlife photographs. Follow the link to see Mark's current collection of photographs.

Buy a signed copy of Mark Seth Lender's book Smeagull the Seagull & support Living on Earth