Living on Earth’s Jennifer Chu reports on an online environmental calculator for the magazine industry.
CURWOOD: Coming up, how to make a house a home, from the very first board and nail. First, this environmental business note from Jennifer Chu.
CHU: These days you can figure out your own ecological footprint with a variety of online environmental calculators. Personal air pollution and greenhouse gas contributions can be quantified by plugging in a few lifestyle facts and figures.
Now there's a new calculator for computing the eco-impact of your favorite magazine. The Paper Wizard is a non-profit online venture. To compute a magazine's yearly tree consumption, the Paper Wizard asks for a variety of details, including page size, paper weight, page count, paper grade and the number of issues published per year. The Wizard calculates the number of trees consumed – and the number of trees that can be saved – if a magazine used a percentage of recycled paper.
Today, less than five percent of U.S. magazines contain recycled paper, and the industry as a whole consumes about 35 million trees per year. Initial results on several popular magazines showed that the fashion monthly Cosmopolitan consumes about 328,000 trees per year, while National Geographic uses about 500,000. The Paper Wizard plans to market the free online service to major magazine publishers in the next few months.
That's this week's business note. I'm Jennifer Chu.
CURWOOD: And you're listening to Living on Earth.
[MUSIC: Mad Professor, "Black Orpheus Dub" RED HOT AND RIO (Verve, 1996)]
Living on Earth wants to hear from you!
P.O. Box 990007
Boston, MA, USA 02199
Donate to Living on Earth!
Living on Earth is an independent media program and relies entirely on contributions from listeners and institutions supporting public service. Please donate now to preserve an independent environmental voice.
Sailors For The Sea: Be the change you want to sea.
Innovating to make the world a better, more sustainable place to live. Listen to the race to 9 billion
The Grantham Foundation for the Protection of the Environment: Committed to protecting and improving the health of the global environment.
Energy Foundation: Serving the public interest by helping to build a strong, clean energy economy.
Contribute to Living on Earth and receive, as our gift to you, an archival print of one of Mark Seth Lender's extraordinary wildlife photographs. Follow the link to see Mark's current collection of photographs.
Buy a signed copy of Mark Seth Lender's book Smeagull the Seagull & support Living on Earth